The project “Inter-Municipal Actions to Support the Extroversion of Western Athens Enterprises” strengthens the capacity of the area’s businesses to grow, innovate and claim their place in new markets, in Greece and internationally.

The Project’s Identity

The project is implemented by the Development Association of Western Athens (ASDA) within the framework of the Integrated Territorial Investment / Sustainable Urban Development (ITI/SUD) strategy for Western Athens, and is co-funded by the European Union through the “Attiki 2021-2027” Regional Programme. It covers the nine Municipalities of Western Athens and runs from 2026 to 2028.

The project’s main development arm is the digital platform business4extroversion.gr: a single point of access to digital tools, market data, specialised reports and business support services. This digital infrastructure is complemented by in-person activities — business missions to international trade fairs with organised B2B meetings, thematic workshops and extroversion conferences — which bring the businesses of Western Athens into direct contact with markets, partners and know-how.

The Purpose

The purpose of the project is to support the capacity of small and medium-sized enterprises to grow in regional, national and international markets, and to establish Western Athens as a dynamic business and investment destination.

The Objectives

This purpose is pursued through three interconnected directions:

Empowering businesses

Upgrading the capacities, skills and know-how of SMEs, with emphasis on export readiness, finding trade partners and building sustainable competitive advantages. The project’s open digital platform aspires to become an everyday working tool for every active business in the area.

Networking and synergies

Establishing business partnerships at local, national and European level, disseminating good practices and exchanging experience, and shaping common strategies for business development in Western Athens.

Promoting the area

Showcasing Western Athens as a destination for investment and business growth, attracting prospective investors and promoting innovative entrepreneurship.

Ανάδειξη της Δυτικής Αθήνας ως προορισμός επενδύσεων και επιχειρηματικής ανάπτυξης

Στήριξη και κινητοποίηση των υφιστάμενων και ενεργών επιχειρήσεων της Δυτικής Αθήνας

Εδραίωση επιχειρηματικών συνεργασιών και συνεργιών σε τοπικό, εθνικό και ευρωπαϊκό επίπεδο

Διαμόρφωση κοινών στρατηγικών ανάπτυξης της επιχειρηματικότητας

Προώθηση της καινοτομίας στην επιχειρηματικότητα

Χρήση της ανοιχτής ψηφιακής πλατφόρμας για την Επιχειρηματικότητα στη Δυτική Αθήνα από όλες τις ενεργές και υφιστάμενες ΜΜΕ

Προώθηση των δεξιοτήτων και των δυνατοτήτων των ΜΜΕ για εξαγωγικές κινήσεις και για εξεύρεση εμπορικών εταίρων.

Διεύρυνση της τεχνογνωσίας των ΜΜΕ

Υποστήριξη της ανάπτυξης βιώσιμων ανταγωνιστικών πλεονεκτημάτων με έμφαση στην εξωστρέφεια και το άνοιγμα σε νέες αγορές.

Προσέλκυση δυνητικών επενδυτών που επιθυμούν να δραστηριοποιηθούν στη Δυτική Αθήνα

Διάχυση καλών πρακτικών και ανταλλαγή εμπειριών

Through the combination of digital services, evidence-based intelligence and international networking activities, the project equips the businesses of Western Athens for their next step.

Project Details

This purpose is pursued through three interconnected directions:

Title

Inter-Municipal Actions to Support the Extroversion of Western Athens Enterprises

MIS Code

6038821

Programme

“Attiki 2021-2027” Regional Programme – ITI/SUD Western Athens

Beneficiary

Development Association of Western Athens (ASDA)

Duration

2026-2028

Co-funding

European Union